Internet consumers are now empowered when shopping for a vehicle and a dealer.  It’s also never been easier to compare prices, level of service, and of course the timeliness of delivery or services they want, but it’s not about reviews.

A dealer’s reputation is only as good as their people.  Employee turnover in auto retailing remains a major challenge and dealerships continue to spend over $ 1 Billion annually for recruiting, hiring and training.

Technology and access to information is always changing.  Auto retailers need a strong core culture, but they also need to adapt to new changes in the business process.

Nowhere in history have auto dealers had more options, channels and media to promote their business to the public.  And while these choices are great they can also be confusing, frustrating, and at times expensive.

As we have all seen dealers jumping in with both feet on social media channels like Facebook and Twitter; but do their tweets provide value, or are they just annoying “spam-tweets?”