If you want to connect with customers and prospects, engagement marketing is the best way to bring “fresh ups” into the showroom and service department.  There are some amazingly simple and inexpensive ways to stand out in the market, build trust in the community, and create a powerful word-of-mouth referral network. We provide a guide with step-by step instructions to make it happen.

There is a big difference between customer satisfaction and customer loyalty. Loyalty requires relationships, not just a singular transaction. The more long term employees a dealership has, the more relationships take root, are cultivated, and harvested again and again.  Be sure your dealership works to provide the tools and engagement opportunities that help them maintain and grow a loyal employee team.

Every day more employees feel disengaged from their company and from their customers. Working in auto retail is challenging at times, that’s why it is critical to recognize team members for doing a good job. When customers post comments about the great performance of individual sales or service professionals, they take more pride in their efforts and work a bit harder the next time to ensure great customer service.