Carfolks Dealer Blog

Articles to Educate and Promote Auto Dealerships and Their People

Edmunds Hackomotive Validates Carfolks.com

Edmunds Hackomotive Validates Carfolks.com Every one speaks about ways to improve the auto buying experience, so this past March Edmunds held a "Hackomotive" and invited 19 teams of people to compete against each other for $28,000 in prize money. About a half-dozen of...

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Beware of Cheap Imitations

Beware of Cheap Imitations   Contribued by John Brentlinger There is nothing as bogus as a cheap imitation of sincerity. You should have already learned this at home, from your spouse, your children and your in-laws, especially from your in-laws.  How long do you...

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Top 6 Auto Finance Tips

Top 6 Auto Finance Tips Your Turn To Drive, Episode 5 discusses what you need to know before you try to finance a new car.  Jim Dykstra, CEO of vinadvisor, Mark Dubis of Carfolks and Joe Webb of Dealer Knows are the panel of experts to help you with some inside tips...

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TrueCar & Auto Industry Real Numbers

TrueCar & Auto Industry Real Numbers There is always some lively discussions about TrueCar and the value they offer consumers and auto dealers. I thought I would share some stats gathered from industry and public reporting sources. Latest NADA and Urban Science stats...

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Leverage the Truth in Your Marketing

Leverage the Truth in Your Marketing Many of us remember the movie, A Few Good Men with Tom Cruise and Jack Nicholson.  Tom Cruise asks Jack Nicholson's character for the truth to which he replies, "You Can't Handle the Truth." This oft quoted line has become part of...

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America: It’s about neighbors

America: It's About Neighbors The 2013 Super Bowl was a great football game and both teams gave it their all. It was a close game and could have gone either way.   It was also fun to watch the annual parade of commercials. With over 100 million people watching the...

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Real Social Media

Real Social Media When you get down to it, isn't social media, just being nice to your neighbors and communicating in a friendly, straight forward way?  Until dealerships find a way to offer a streamlined, friction free buying process, their online social media...

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Truth in Marketing

Truth in Marketing Nowhere in history have auto dealers had more options, channels and media to promote their business to the public.  And while these choices are great they can also be confusing, frustrating, and at times expensive. Technology has brought us the...

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What Happens in Vegas

What Happens in Vegas . . .  I recently attended the Remarketing Conference in Las Vegas.  It was held at the Red Rock Resort, which is an incredible Hotel and Casino.  Everything is done first class and the staff  at the hotel is amazing.  They work very hard to...

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Auto Retail Heroes

Auto Retail Heroes The auto retail industry certainly is a lightening rod for lots of consumer complaints.  We've gotten a pretty bad reputation over the years for some shady practices.  The only problem is a minority of the people working in this industry have caused...

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How to Build a Winning Team

How to Build a Winning Team   Each year at the start of football practice, Vince Lombardi, the coach of the Green Bay Packers started his season the same way. His opening statement to his players was, “This is a football.” Every year, John Wooden, the legendary...

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Do You Use or Abuse Twitter?

Do You Use or Abuse Twitter? As we have all seen, auto dealers  are jumping in with both feet on social media channels.  Facebook, Twitter, Digg, and now sales professionals and dealers are recognizing the value of Carfolks.com too.   Twitter, initially developed so...

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What Not To Do on Facebook

What Not To Do on Facebook Crass commercialization on Facebook shows your true colors.  It say's "I don't care about the community, I just want to sell something to you slackers."  This is to be avoided at all costs.  Behaviors that trigger this message can come in...

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Get Better at Working your Ups

Get Better at Working Your Ups Stop  Trying  to  get  More  Prospects  in  the  Door  and Start  Teaching  Salespeople  to  deal  better  with  the 'Ups' they  have. Isn't it lovely, the cavalier way we spend so much money on advertising, where we try to get people in...

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The Best Sales Professionals

The Best Sales Professionals Auto shoppers want to deal with professionals who provide a great buying experience.  With over 200,000 sales people working at new car dealerships in the U.S. competition can really heat up.  Sales people need a way to differentiate...

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