Real Social Media
When you get down to it, isn’t social media, just being nice to your neighbors and communicating in a friendly, straight forward way? Until dealerships find a way to offer a streamlined, friction free buying process, their online social media efforts including posts and Tweets, will have minimal impact and their words will ring hollow with consumers. Retailers need to let their prospects...
Read MoreHow to Build a Winning Team
Each year at the start of football practice, Vince Lombardi, the coach of the Green Bay Packers started his season the same way. His opening statement to his players was, “This is a football.” Every year, John Wooden, the legendary basketball coach of the UCLA Bruins started his first practice of the season by demonstrating to his players how to properly put on their socks to prevent...
Read MoreWhose Responsible for the Customer Relationship?
Dealerships take the heat for their people, but the reality is your team members in sales and service interact with customers every day and are the ones who “make or break” the relationships. Problem is, too often your people feel they have no “skin in the game.” That means when a customer interaction goes bad, some employees don’t work as hard as they should to fix...
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