Can You Handle the Truth?
Many of us remember the movie, A Few Good Men with Tom Cruise and Jack Nicholson. Tom Cruise asks Jack Nicholson’s character for the truth to which he replies, “You Can’t Handle the Truth.” This oft quoted line has become part of our lexicon, and today in an age of Internet transparency the truth is something we look for and find, but that many still want to hide. What...
Read MoreA Dealer’s Reputation
A dealer’s reputation is only as good as their people. Employee turnover in auto retailing remains a major challenge and dealerships continue to spend large amounts of time and money to address the issue. A stable workforce means a better customer experience, and with a simple and easy way for happy customers to share their experience, those customers will say you and your people are...
Read MoreDealer Digest Daily Interview
The team from Dealer Digest Daily interviewed Carfolks Co-Founder Mark Dubis at the NADA Convention earlier this year. He briefly shared some of his thoughts about our industry and the customer buying experience. Consumers have an expectation of the car buying experience, and have more...
Read MoreThe Best Sales Professionals
Auto shoppers want to deal with professionals who provide a great buying experience. With over 200,000 sales people working at new car dealerships in the U.S. competition can really heat up. Sales people need a way to differentiate themselves from the “run of the mill” car sales guy. Carfolks.com offers auto retail sales professionals a way to build their personal brand and...
Read MoreYour Reputation Matters
More consumers are looking online to find quality products and services. With the advent of reviews on just about every site, with product comparisons and with search engines posting user generated content, online shoppers have a wealth of insights and information at their fingertips. If a customer called you today, and said, “I want to buy a car from the best <insert your make(s)...
Read MoreHow Do Your Customers Feel?
When people were asked why they bought a car or truck at a specific dealership, they shared the factors influencing their decision. Price of the vehicle was number five on the list of items influencing their decision. I know that may come as a shock to many auto dealers because it seems all we talk about is price, price, price. But answer this question for me. Are the happiest customers...
Read MoreMore About Carfolks.com
