Are You an Instamatic in an iPhone World?
An Apple commercial just debuted showing the many ways that iPhone users were utilizing the camera. In the commercial there is only one line of dialog, “Every day, more photos are taken with the iPhone than any other camera.” It made me think about the last ten years; where we have been, where we are going, and how some companies not embracing new technologies and business practices...
Read MoreReal Social Media
When you get down to it, isn’t social media, just being nice to your neighbors and communicating in a friendly, straight forward way? Until dealerships find a way to offer a streamlined, friction free buying process, their online social media efforts including posts and Tweets, will have minimal impact and their words will ring hollow with consumers. Retailers need to let their prospects...
Read MoreDo You Use or Abuse Twitter?
As we have all seen, auto dealers are jumping in with both feet on social media channels. Facebook, Twitter, Digg, and now sales professionals and dealers are recognizing the value of Carfolks.com too. Twitter, initially developed so friends could keep in touch with a short message to update each other, has grown into a full blown, sometimes out-of-control media phenomenon. Twitter...
Read MoreWhat Not To Do on Facebook
Crass commercialization on Facebook shows your true colors. It say’s “I don’t care about the community, I just want to sell something to you slackers.” This is to be avoided at all costs. Behaviors that trigger this message can come in all forms. We’ll share some of these with you as we come across them on Facebook. One that popped up in my email box today was...
Read MoreMore About Carfolks.com
