GM REPman = Half a Solution

GM REPman = Half a Solution General Motors recognizes that what customers say publicly about dealers has an influence on a dealer’s reputation and on the GM Brand. That is good news for dealers and confirms what Carfolks has been sharing with dealers and sales...

It’s Not About Reviews

It’s Not About Reviews Over the last few years consumers have become empowered with access to information that makes them better shoppers for various products and services. We’ve also seen auto dealers scramble to utilize reviews to look good online, but...

A Dealer’s Reputation

Join the Carfolks Neighborhood tell me more A Dealer’s Reputation A dealer’s reputation is only as good as their people.  Employee turnover in auto retailing remains a major challenge and dealerships continue to spend large amounts of time and money to address...

Car brands with the best, worst image with the public

Car brands with the Best, Worst Image with the Public Carfolks completed research last year showing that some car brands are trusted more than others. We used that information in one of our advertisements. You can click the image here to see that advertisement. USA...

Edmunds Hackomotive Validates Carfolks.com

Edmunds Hackomotive Validates Carfolks.com Every one speaks about ways to improve the auto buying experience, so this past March Edmunds held a “Hackomotive” and invited 19 teams of people to compete against each other for $28,000 in prize money. About a...

Leverage the Truth in Your Marketing

Leverage the Truth in Your Marketing Many of us remember the movie, A Few Good Men with Tom Cruise and Jack Nicholson.  Tom Cruise asks Jack Nicholson’s character for the truth to which he replies, “You Can’t Handle the Truth.” This oft quoted...