How to Find a Recruiter
Today a dealer needs to have the best staff possible. Finding the right general managers, sales professionals and business managers is not always easy. Many dealerships engage a recruiting firm to assist them, and that is a good idea, but they need to be aware of the pitfalls. Carfolks has asked Kevin Bradberry, the President and CEO of TK Worldwide, one of the premier auto recruiting...
Read MoreGet Better at Working your Ups
Stop Trying to get More Prospects in the Door and Start Teaching Salespeople to deal better with the UPS they have. Isn’t it lovely, the cavalier way we spend so much money on advertising, where we try to get people in the door, yet we spend hardly any money at all on teaching, training and developing our salespeople on how to treat the UPS we already...
Read MoreIt’s a Buyers World Out There
Consumers are taking control online. This is nothing new to most of us in auto retailing. Over the last 12 years the average consumer can glean extensive information, reviews, pricing, availability and ownership history on just about any product you can think of. Since autos are a major purchase item we have gotten extensive scrutiny about our sales process. We have also seen a boom in...
Read MoreGet The Most from Carfolks
Having a page on Carfolks.com is just the first step in a chain of activities and actions you need to initiate. We invite you to review our marketing messages that we share with dealer owners and Internet...
Read MoreCarfolks FAQ’s for Sales Pro’s
Participating on the Carfolks.com site can provide an incredible boost to a professional’s prestige and allow him or her to take “their game” to the next level. Customers want to work with someone who is the best at their craft and it’s just amazing to see a sales professional execute a flawless presentation, qualify a prospect and then provide just the right choices for...
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