Companies have long touted that their people are their most valuable asset. We know that too often that is not the case in our business. Staffing areas used to be called “Personnel” and then changed to “Human Resources” which really demeans the value of every working employee. It puts them on par with business or office equipment. It makes people seem like they are no more important than other resources like a desk, a computer, or a chair. Just one more resource the company uses daily. If you own a dealership or company, why not send a message to your employees and rename your HR Dept, the Personnel Department!
I know what you are saying, this is a generalization, and there are great companies with great leadership that know the true value of good employees and managers. You are right, but in the auto business we seem to have a shortage of those companies.
Carfolks’ goal is to highlight these good companies and the people that work for these organizations in the auto retailing industry. The Internet facilitates selling a car, but every transaction has people involved to expedite and properly complete the sale. At the end of the day you either have good people watching out for your customers and company or you don’t. You want to make sure that you reward your people for doing things right.
Dealerships need to cultivate their people and hire winners with a clear perspective on what their goals are each month. Additionally dealership owners need to insure General Managers and Sales Managers have skin in the game too. Their bonuses must have a component that takes into account the turnover at the store. High turnover means they are not doing their jobs. Rather than cut someone they need to be sure they are doing coaching and mentoring to hire and retain quality employees. Then give employees the tools to be successful and build “their book of business.” Allowing them to build their personal brand on sites like Carfolks shows them, in a tangible way that you want them to succeed.
If you don’t have a plan to develop strong, professional employees then I suggest you have a good exit strategy when your competitors and their trained staff lure your customers away.