Recruiting & Training Cost Dealers Over $1 Billion a Year

Recruiting Costs for Auto Retailers

Let’s say 56% of the 17,838 new car dealerships (rooftops)* do recruiting for sales people, managers and other staff. That’s 9,989 dealerships.
(* Urban Science Report Jan 2014)

9,989

Average monthly recruiting expenditure per dealership for non-sales or management positions.
(Auto Dealer Monthly article on Cost of Turnover – PDF)

$3,000

Annual expenditure for recruiting costs per dealership (this does not include any recruiting company placement fees for managers or other dealership executive staff)
$ 36,000
Annual estimated expenditure for recruiting costs for 9,989 auto retailers
$ 359,614,080

Training Costs for Auto Retailers

Number of new vehicle franchises in the U.S.
17,838
Monthly average expenditure for training per dealership. Includes in-house sales and management training, 20 Group Membership costs, along with fees and related costs for attending seminars, conferences, expositions, and other training events.
$3,000
Annual expenditure for training per dealership ($3000 x 12 mos)
$ 36,000
Expenditure for 17,838 auto retailers per year

$ 642,168,000


Total spent for recruiting, hiring, and training costs for
auto retailers per year exceeds $1 Billion.

$1,001,782,080


Saving just 20% of those costs would put over $200 million back on the bottom line of dealerships and
boost net revenue for auto dealers.

That means a dealership could recover $14,000 per year in this area by implementing a program that builds employee retention and cuts down on training costs.

Carfolks.com is designed to assist dealers in:

  • engagement marketing
  • strengthening brand loyalty
  • building transparency
  • leveraging accountability to retain good employees
  • reducing expenditures for hiring & training
  • highlighting a stellar customer experience
  • establishing a competitive advantage

Our program is simple, cost effective and integrates easily into the daily work flow.

Call us at 216-712-6712 to see how easy it is to get started on our program.

More About Carfolks.com

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