Reputation

GM REPman = Half a Solution

GM REPman = Half a Solution General Motors recognizes that what customers say publicly about dealers has an influence on a dealer's reputation and on the GM Brand. That is good news for dealers and confirms what Carfolks has been sharing with dealers and sales...

read more

It’s Not About Reviews

It's Not About Reviews Over the last few years consumers have become empowered with access to information that makes them better shoppers for various products and services. We’ve also seen auto dealers scramble to utilize reviews to look good online, but sometimes...

read more

A Dealer’s Reputation

A Dealer's Reputation A dealer’s reputation is only as good as their people.  Employee turnover in auto retailing remains a major challenge and dealerships continue to spend large amounts of time and money to address the issue.  As an industry we spend over $1 billion...

read more

Car brands with the best, worst image with the public

Car brands with the Best, Worst Image with the Public Carfolks completed research last year showing that some car brands are trusted more than others. We used that information in one of our advertisements. You can click the image here to see that advertisement. USA...

read more

Edmunds Hackomotive Validates Carfolks.com

Edmunds Hackomotive Validates Carfolks.com Every one speaks about ways to improve the auto buying experience, so this past March Edmunds held a "Hackomotive" and invited 19 teams of people to compete against each other for $28,000 in prize money. About a half-dozen of...

read more

Leverage the Truth in Your Marketing

Leverage the Truth in Your Marketing Many of us remember the movie, A Few Good Men with Tom Cruise and Jack Nicholson.  Tom Cruise asks Jack Nicholson's character for the truth to which he replies, "You Can't Handle the Truth." This oft quoted line has become part of...

read more

The Best Sales Professionals

The Best Sales Professionals Auto shoppers want to deal with professionals who provide a great buying experience.  With over 200,000 sales people working at new car dealerships in the U.S. competition can really heat up.  Sales people need a way to differentiate...

read more

Your Reputation Matters

Your Reputation Matters More consumers are looking online to find quality products and services.  With the advent of reviews on just about every site, with product comparisons and with search engines posting user generated content, online shoppers have a wealth of...

read more

How Do Your Customers Feel?

How Do Your Customers Feel? When people were asked why they bought a car or truck at a specific dealership, they shared the factors influencing their decision. Price of the vehicle was number five on the list of items influencing their decision. I know that may come...

read more