Social Media

Scott Stratten on Authenticity & Digital Marketing

Scott Stratten on Authenticity & Digital Marketing Scott Stratten, the president of UnMarketing and author of UnSelling, QR Codes Kill Kittens and UnMarketing spoke with Mark Dubis representing Automotive Digest at the Content Marketing World event held in Cleveland...

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Real Social Media

Real Social Media When you get down to it, isn't social media, just being nice to your neighbors and communicating in a friendly, straight forward way?  Until dealerships find a way to offer a streamlined, friction free buying process, their online social media...

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Do You Use or Abuse Twitter?

Do You Use or Abuse Twitter? As we have all seen, auto dealers  are jumping in with both feet on social media channels.  Facebook, Twitter, Digg, and now sales professionals and dealers are recognizing the value of Carfolks.com too.   Twitter, initially developed so...

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What Not To Do on Facebook

What Not To Do on Facebook Crass commercialization on Facebook shows your true colors.  It say's "I don't care about the community, I just want to sell something to you slackers."  This is to be avoided at all costs.  Behaviors that trigger this message can come in...

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