The Customer Experience

It’s Not About Reviews

It's Not About Reviews Over the last few years consumers have become empowered with access to information that makes them better shoppers for various products and services. We’ve also seen auto dealers scramble to utilize reviews to look good online, but sometimes...

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Embrace the Customer Experience

Embrace the Customer Experience The Video below features Greg Gianforte speaking on Why Consumers Call the Shots (if the video does not appear -click here) Vehicle manufacturers recognize that customer satisfaction is not customer loyalty. To help dealers build long...

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Are You an Instamatic in an iPhone World?

Are You an Instamatic in an iPhone World? An Apple commercial recently debuted showing the many ways that iPhone users were utilizing the camera.  In the commercial there is only one line of dialog, "Every day, more photos are taken with the iPhone than any other...

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Is Word of Mouth Powerful?

Is Word of Mouth Powerful? Word of Mouth Advertising is powerful, but you can't buy it with a phone call to your ad agency. Advice from friends, family members and co-workers is often a strong influence of where the consumer will buy a product or service. That's the...

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Everything You’ll Learn at a Digital Dealer Conference?

What You'll Learn at Digital Dealer Conferences The Digital Dealer Conferences are an industry standard and provide incredible information. They always have knowledgeable presenters sharing information on timely topics as well as the industry basics. If you could not...

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Scott Stratten on Authenticity & Digital Marketing

Scott Stratten on Authenticity & Digital Marketing Scott Stratten, the president of UnMarketing and author of UnSelling, QR Codes Kill Kittens and UnMarketing spoke with Mark Dubis representing Automotive Digest at the Content Marketing World event held in Cleveland...

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Edmunds Hackomotive Validates Carfolks.com

Edmunds Hackomotive Validates Carfolks.com Every one speaks about ways to improve the auto buying experience, so this past March Edmunds held a "Hackomotive" and invited 19 teams of people to compete against each other for $28,000 in prize money. About a half-dozen of...

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Top 6 Auto Finance Tips

Top 6 Auto Finance Tips Your Turn To Drive, Episode 5 discusses what you need to know before you try to finance a new car.  Jim Dykstra, CEO of vinadvisor, Mark Dubis of Carfolks and Joe Webb of Dealer Knows are the panel of experts to help you with some inside tips...

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America: It’s about neighbors

America: It's About Neighbors The 2013 Super Bowl was a great football game and both teams gave it their all. It was a close game and could have gone either way.   It was also fun to watch the annual parade of commercials. With over 100 million people watching the...

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What Happens in Vegas

What Happens in Vegas . . .  I recently attended the Remarketing Conference in Las Vegas.  It was held at the Red Rock Resort, which is an incredible Hotel and Casino.  Everything is done first class and the staff  at the hotel is amazing.  They work very hard to...

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Auto Retail Heroes

Auto Retail Heroes The auto retail industry certainly is a lightening rod for lots of consumer complaints.  We've gotten a pretty bad reputation over the years for some shady practices.  The only problem is a minority of the people working in this industry have caused...

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People are Talking About You!

People are Talking About You! Most customers leave car dealerships happy or very satisfied with the experience they had with the sales or service department. Problem is, most dealers don't have a simple way for their customers to share those feelings online in a...

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