Whose Responsible for the Customer Relationship?
Problem is, too often your people feel they have no “skin in the game.” That means when a customer interaction goes bad, some employees don’t work as hard as they should to fix the issue. This could happen for a myriad of reasons such as a bad nights sleep, a fight with a spouse, or even a crummy commission check. Often the attitude of the employee is, “Hey it’s not my name on the sign out front, if the dealership has any problems, I can just go up the street and get another job.”
When your customers share their experiences on Carfolks, their comments populate not only the dealership page, but the page of the person who handled the transaction too. That means your sales and service personnel get graded along with your dealership. Now their name and reputation are front and center.
Now your dealership has a true way to give your team “skin in the game.” The customer comments now impact their personal score.
The dealership ‘owns’ the customer, the employee ‘owns’ the relationship.