Carfolks Dealer Blog
Articles to Educate and Promote Auto Dealerships and Their People
Build Community Engagement with a Dealership Magazine
While the world is going digital there is a growing segment that still enjoys reading “real magazines” printed on paper. The experience is different from reading a blog and content including text and images have more time to “sink in” and can...
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.)...
It’s Not About Reviews
It's Not About Reviews Over the last few years consumers have become empowered with access to information that makes them better shoppers for various products and services. We’ve also seen auto dealers scramble to utilize reviews to look good online, but sometimes...
Recruiting & Training Cost Dealers Over $1 Billion a Year
Recruiting & Training Cost Dealers Over $1 Billion a Year Recruiting Costs for Auto RetailersLet's say 56% of the 17,838 new car dealerships (rooftops)* do recruiting for sales people, managers and other staff. That's 9,989 dealerships.(* Urban Science Report Jan...
6 Things to Tell a Car Salesman
6 Things to Tell A Car Salesman Vehicle shopping is getting more challenging than ever. The Internet is both a source of information and confusion. There are many so called “experts” sharing tips with consumers but rather than inform they often only serve to scare the...
It’s Okay to be a Mediocre Dealership
In today’s society, there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry. They have a consistent team, keep plugging away, and most of them run at a profit. They just choose to operate in their comfort zone and not push the marketing or customer experience envelope.
8 SEO Terms Every Auto Dealer Should Know
8 SEO Terms Every Auto Dealer Should Know While most dealerships acknowledge the importance of SEO, many dealerships do not fully grasp the concepts or terminology involved in achieving their search engine visibility goals. Understanding these 8 key SEO terms will...
Are You an Instamatic in an iPhone World?
Are You an Instamatic in an iPhone World? An Apple commercial recently debuted showing the many ways that iPhone users were utilizing the camera. In the commercial there is only one line of dialog, "Every day, more photos are taken with the iPhone than any other...
Is Word of Mouth Powerful?
Is Word of Mouth Powerful? Word of Mouth Advertising is powerful, but you can't buy it with a phone call to your ad agency. Advice from friends, family members and co-workers is often a strong influence of where the consumer will buy a product or service. That's the...
A Dealer’s Reputation
A Dealer's Reputation A dealer’s reputation is only as good as their people. Employee turnover in auto retailing remains a major challenge and dealerships continue to spend large amounts of time and money to address the issue. As an industry we spend over $1 billion...
Everything You’ll Learn at a Digital Dealer Conference?
What You'll Learn at Digital Dealer Conferences The Digital Dealer Conferences are an industry standard and provide incredible information. They always have knowledgeable presenters sharing information on timely topics as well as the industry basics. If you could not...
Car brands with the best, worst image with the public
Car brands with the Best, Worst Image with the Public Carfolks completed research last year showing that some car brands are trusted more than others. We used that information in one of our advertisements. You can click the image here to see that advertisement. USA...
Auto Sales Professionals Don’t Need a Personal Logo
Auto Sales Professionals Don’t Need a Personal Logo Building a book of business for auto sales professionals use to consist of taking great care of customers, staying in touch with them via calls and birthday cards, and working the network of friend and family members...
Scott Stratten on Authenticity & Digital Marketing
Scott Stratten on Authenticity & Digital Marketing Scott Stratten, the president of UnMarketing and author of UnSelling, QR Codes Kill Kittens and UnMarketing spoke with Mark Dubis representing Automotive Digest at the Content Marketing World event held in...
5 Creative Ways to Hire Millennials
5 Creative Ways to Hire Millennials This post contributed by Natalie Pike of Hireology - October 2014 Millennials, Gen Y'ers, the Internet generation...whatever you may call them, they're here to stay. This 1980's and 1990's born group has dealt with a slew of...