Carfolks Dealer Blog
Articles to Educate and Promote Auto Dealerships and Their People
Beware of Cheap Imitations
Beware of Cheap Imitations Contribued by John Brentlinger There is nothing as bogus as a cheap imitation of sincerity. You should have already learned this at home, from your spouse, your children and your in-laws, especially from your in-laws. How long do you...
Top 6 Auto Finance Tips
Top 6 Auto Finance Tips Your Turn To Drive, Episode 5 discusses what you need to know before you try to finance a new car. Jim Dykstra, CEO of vinadvisor, Mark Dubis of Carfolks and Joe Webb of Dealer Knows are the panel of experts to help you with some inside tips...
TrueCar & Auto Industry Real Numbers
TrueCar & Auto Industry Real Numbers There is always some lively discussions about TrueCar and the value they offer consumers and auto dealers. I thought I would share some stats gathered from industry and public reporting sources. Latest NADA and Urban Science...
Leverage the Truth in Your Marketing
Leverage the Truth in Your Marketing Many of us remember the movie, A Few Good Men with Tom Cruise and Jack Nicholson. Tom Cruise asks Jack Nicholson's character for the truth to which he replies, "You Can't Handle the Truth." This oft quoted line has become part of...
Real Social Media
Real Social Media When you get down to it, isn't social media, just being nice to your neighbors and communicating in a friendly, straight forward way? Until dealerships find a way to offer a streamlined, friction free buying process, their online social media...
Truth in Marketing
Truth in Marketing Nowhere in history have auto dealers had more options, channels and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive. Technology has brought us the...
What Happens in Vegas
What Happens in Vegas . . . I recently attended the Remarketing Conference in Las Vegas. It was held at the Red Rock Resort, which is an incredible Hotel and Casino. Everything is done first class and the staff at the hotel is amazing. They work very hard to...
Auto Retail Heroes
Auto Retail Heroes The auto retail industry certainly is a lightening rod for lots of consumer complaints. We've gotten a pretty bad reputation over the years for some shady practices. The only problem is a minority of the people working in this industry have caused...
How to Build a Winning Team
How to Build a Winning Team Each year at the start of football practice, Vince Lombardi, the coach of the Green Bay Packers started his season the same way. His opening statement to his players was, “This is a football.” Every year, John Wooden, the legendary...
Do You Use or Abuse Twitter?
Do You Use or Abuse Twitter? As we have all seen, auto dealers are jumping in with both feet on social media channels. Facebook, Twitter, Digg, and now sales professionals and dealers are recognizing the value of Carfolks.com too. Twitter, initially developed so...
What Not To Do on Facebook
What Not To Do on Facebook Crass commercialization on Facebook shows your true colors. It say's "I don't care about the community, I just want to sell something to you slackers." This is to be avoided at all costs. Behaviors that trigger this message can come in...
Get Better at Working your Ups
Get Better at Working Your Ups Stop Trying to get More Prospects in the Door and Start Teaching Salespeople to deal better with the 'Ups' they have. Isn't it lovely, the cavalier way we spend so much money on advertising, where we try to get people in...
The Best Sales Professionals
The Best Sales Professionals Auto shoppers want to deal with professionals who provide a great buying experience. With over 200,000 sales people working at new car dealerships in the U.S. competition can really heat up. Sales people need a way to differentiate...
It’s a Buyers World Out There
It's A Buyers World Out There Consumers are taking control online. This is nothing new to most of us in auto retailing. For more than a decade now the average consumer can glean extensive information, reviews, pricing, availability and ownership history on just...
Your Reputation Matters
Your Reputation Matters More consumers are looking online to find quality products and services. With the advent of reviews on just about every site, with product comparisons and with search engines posting user generated content, online shoppers have a wealth of...