Carfolks Dealer Blog

Articles to Educate and Promote Auto Dealerships and Their People

It’s a Buyers World Out There

It's A Buyers World Out There Consumers are taking control online.  This is nothing new to most of us in auto retailing.  For more than a decade now the average consumer can glean extensive information, reviews, pricing, availability and ownership history on just...

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Your Reputation Matters

Your Reputation Matters More consumers are looking online to find quality products and services.  With the advent of reviews on just about every site, with product comparisons and with search engines posting user generated content, online shoppers have a wealth of...

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People are Talking About You!

People are Talking About You! Most customers leave car dealerships happy or very satisfied with the experience they had with the sales or service department. Problem is, most dealers don't have a simple way for their customers to share those feelings online in a...

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How Do Your Customers Feel?

How Do Your Customers Feel? When people were asked why they bought a car or truck at a specific dealership, they shared the factors influencing their decision. Price of the vehicle was number five on the list of items influencing their decision. I know that may come...

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Whose Responsible for the Customer Relationship?

Whose Responsible for the Customer Relationship? Dealerships take the heat for their people, but the reality is your team members in sales and service interact with customers every day and are the ones who "make or break" the relationships. Problem is, too often your...

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