Is Word of Mouth Powerful?

Word of Mouth Advertising is powerful, but you can’t buy it with a phone call to your ad agency.

Advice from friends, family members and co-workers is often a strong influence of where the consumer will buy a product or service. That’s the power of “word of mouth” advertising.

The Internet has accelerated the time it takes to build a strong “word of mouth” referral network. While there are no shortcuts to “instant brand and reputation building” company’s offering great service can leverage their happy customers to provide social evidence of their performance.

Carfolks helps you build strong “word of mouth” advertising to help you sell and service more customers. Smart, tech savvy dealers know they can’t afford not to be part of our neighborhood. We ramp up the time it takes to build your “rolodex” of clients and prospects and if every one of your customers has a sphere of influence of 33 people, that means if you sell 13 cars a month after one year you will be “connected” to 5,148 people. If you, a professional sales person, communicates with only a fraction of those people you will be successful beyond your wildest dreams.

Is it simple? NO. It takes a consistent process and diligence to “work your network.” We aren’t talking about Tweets, or wall posts. We are talking about clear concise emails, texts, phone calls, note cards and maybe even hosting a dealership reception or two to stay in touch with your customer network and introduce them to new vehicle models or other informaiton they might find helpful.

The goal is to let your network know that you are the “go to” guy or gal to work with when they or someone in their circle of friends and family need a vehicle. As the Chinese proverb says, “The journey of a thousand miles begins with one step.” Take that step and build your personal brand on Carfolks.com.