The Carfolks Dealer Blog
Auto Sales Professionals Don’t Need a Personal Logo
Auto Sales Professionals Don’t Need a Personal Logo Building a book of business for auto sales professionals use to consist of taking great care of customers, staying in touch with them via calls and birthday cards, and working the network of friend and family members...
Scott Stratten on Authenticity & Digital Marketing
Scott Stratten on Authenticity & Digital Marketing Scott Stratten, the president of UnMarketing and author of UnSelling, QR Codes Kill Kittens and UnMarketing spoke with Mark Dubis representing Automotive Digest at the Content Marketing World event held in...
5 Creative Ways to Hire Millennials
5 Creative Ways to Hire Millennials This post contributed by Natalie Pike of Hireology - October 2014 Millennials, Gen Y'ers, the Internet generation...whatever you may call them, they're here to stay. This 1980's and 1990's born group has dealt with a slew of...
Beware of Cheap Imitations
Beware of Cheap Imitations Contribued by John Brentlinger There is nothing as bogus as a cheap imitation of sincerity. You should have already learned this at home, from your spouse, your children and your in-laws, especially from your in-laws. How long do you...
Top 6 Auto Finance Tips
Top 6 Auto Finance Tips Your Turn To Drive, Episode 5 discusses what you need to know before you try to finance a new car. Jim Dykstra, CEO of vinadvisor, Mark Dubis of Carfolks and Joe Webb of Dealer Knows are the panel of experts to help you with some inside tips...
TrueCar & Auto Industry Real Numbers
TrueCar & Auto Industry Real Numbers There is always some lively discussions about TrueCar and the value they offer consumers and auto dealers. I thought I would share some stats gathered from industry and public reporting sources. Latest NADA and Urban Science...
Leverage the Truth in Your Marketing
Leverage the Truth in Your Marketing Many of us remember the movie, A Few Good Men with Tom Cruise and Jack Nicholson. Tom Cruise asks Jack Nicholson's character for the truth to which he replies, "You Can't Handle the Truth." This oft quoted line has become part of...
Real Social Media
Real Social Media When you get down to it, isn't social media, just being nice to your neighbors and communicating in a friendly, straight forward way? Until dealerships find a way to offer a streamlined, friction free buying process, their online social media...
Truth in Marketing
Truth in Marketing Nowhere in history have auto dealers had more options, channels and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive. Technology has brought us the...
What Happens in Vegas
What Happens in Vegas . . . I recently attended the Remarketing Conference in Las Vegas. It was held at the Red Rock Resort, which is an incredible Hotel and Casino. Everything is done first class and the staff at the hotel is amazing. They work very hard to...
Auto Retail Heroes
Auto Retail Heroes The auto retail industry certainly is a lightening rod for lots of consumer complaints. We've gotten a pretty bad reputation over the years for some shady practices. The only problem is a minority of the people working in this industry have caused...
How to Build a Winning Team
How to Build a Winning Team Each year at the start of football practice, Vince Lombardi, the coach of the Green Bay Packers started his season the same way. His opening statement to his players was, “This is a football.” Every year, John Wooden, the legendary...
