Carfolks.com offers the most comprehensive, feature packed solution to show auto shoppers that dealers care about them, their employees, and the customer experience.
Recruiting & Training Cost Dealers Over $1 Billion a Year
Recruiting Costs for Auto Retailers |
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| Let’s say 56% of the 17,953 new car dealerships (rooftops)* do recruiting for sales people, managers and other staff. That’s 9,874 dealerships. (* Urban Science Report March 2015) |
9,874 |
| Average monthly recruiting expenditure per dealership for non-sales or management positions. (Auto Dealer Monthly article on Cost of Turnover – PDF) |
$3,000 |
| Annual expenditure for recruiting costs per dealership (this does not include any recruiting company placement fees for managers or other dealership executive staff) |
$ 36,000
|
| Annual estimated expenditure for recruiting costs for 9,874 auto retailers |
$ 355,464, 000
|
Training Costs for Auto Retailers |
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Number of new vehicle franchises in the U.S.
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17,953
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Monthly average expenditure for training per dealership. Includes in-house sales and management training, 20 Group Membership costs, along with fees and related costs for attending seminars, conferences, expositions, and other training events.
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$3,000
|
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Annual expenditure for training per dealership ($3000 x 12 mos)
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$ 36,000
|
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Expenditure for 17,953 auto retailers per year
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$ 646,308,000 |
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Total spent for recruiting, hiring, and training costs for
auto retailers per year exceeds $1 Billion. |
$1,001,772,000 |
Saving just 20% of those costs would put over $200 million back on the bottom line of dealerships and boost net revenue for auto dealers.
That means a dealership could recover $14,000 per year in this area by implementing a program that builds employee retention and cuts down on training costs.
Carfolks.com is designed to assist dealers in:
- marketing
- strengthening brand loyalty
- building transparency
- leveraging accountability to retain good employees
- reducing expenditures for hiring & training
- highlighting a stellar customer experience
- establishing a competitive advantage
Our program is simple, cost effective and integrates easily into the daily work flow.
Call us at 216-712-6712 to see how easy it is to get started on our program.